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Interim & Fractional
Ecommerce and Marketing Leadership
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I've helped scale brands from $0 to $100M+ and grown digital businesses past $2B at companies including Williams Sonoma and Dell.
Whether your business needs to scale fast, build a high-performing team, or navigate a digital transformation, I'm here to help as a fractional leader, strategic advisor, or hands-on coach.
Serving DTC & PE-Backed Consumer Brands Serious about Growth and Performance
Services
Fractional & Interim Leadership
Step in as your CMO, VP Ecommerce, or VP Growth. I align teams, agencies, and stakeholders, set the plan, and drive it. You get senior leadership at a fraction of the cost and commitment of a full-time hire, ready to start now.
PE & Portfolio Support
I help private equity firms and their operating partners move portfolio companies faster. Diligence support, value-creation planning, interim leadership during transitions, and hands-on execution against the growth strategy.
DTC, Shopify & Amazon Growth
I find what's capping your revenue and fix it. Site and mobile experience, PDPs, navigation, conversion paths, AOV, retention, and LTV. Plus full-funnel acquisition across paid, lifecycle, and marketplaces. I've run Amazon storefronts, content, buy box, and Sponsored Ads directly, not just managed the agency that does.
AI-Enabled Marketing & Tech Strategy
AI is changing how consumer brands win, and most teams are guessing. I build the practical roadmap: which tools to use, where they actually move the needle, and how to stay compliant. From AI-accelerated content and GEO/AEO optimization to selecting and implementing the right martech and ecommerce stack.
CX/UX Optimization & Website Development
A great place to start is a customer experience review of your website, mobile, and communications. I offer a menu of services that provide a summary of your current branding, the shopping and browsing experience, and a prioritized punch list of items that can have an immediate impact on conversion rates and sales.
Advisory Membership
Ongoing access to a senior growth leader without a project commitment. A standing line to talk through decisions, pressure-test strategy, review the numbers, and keep your team pointed in the right direction. Built for founders and operators who want a trusted voice on call.
Hi, I'm Andy
I'm Andy, a C-level marketing and ecommerce executive who's driven record-breaking growth for 20+ years at brands including Williams-Sonoma, Dell, Bass Pro Shops, NARS, and The Vitamin Shoppe.
I've scaled businesses from pre-revenue startups to $100M+ and grown established enterprises to more than $2B. My work has earned "Multichannel Merchant of the Year" recognition and been featured on numerous listings of the top websites.
What business challenge can we solve together?
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Your startup isn't taking flight
Your midsize business is mired in a downward cycle
Your large enterprise is losing customers and sales momentum
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Having successfully tackled each of these scenarios on multiple occasions, I have the background, skills, and network to get your business humming.​​
