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Services
I offer a variety of services, tailored to your needs. Once I know more about your business I'll propose a customized, cost efficient, and effective approach to growing your business.
Fractional & Interim Leadership
Electrify your digital and marketing efforts with my expert help, whether as a leader or reinforcing your current team. You’ll be surprised how fractional resources can often be the smarter and more cost-effective choice than hiring a full-time employee.
AI & Marketing Technology Strategy
Select and implement the right technology—AI tools, eCommerce platforms, and the marketing stackto drive growth and efficiency. Translate business goals into a practical roadmap built in partnership with IT, negotiate company-friendly vendor agreements, and optimize performance post-launch.
Content & Social Media
With social media, more doesn't always mean better. I will help you identify the channels and content that will engage your prospects and keep customers loyal, while looking for ways to connect with influencers and creators.
Growth/Performance Marketing
Attracting customer can be overwhelming in an ever-changing digital landscape. I'll survey the market, identify the right mix of acquisition channels and create a digital marketing plan to drive sales.
CX/UX Optimization & Website Development
A great place to start is a customer experience review of your website, mobile, and communications. I offer a menu of services that provide a summary of your current branding, the shopping and browsing experience, and a prioritized punch list of items that can have an immediate impact on conversion rates and sales.
Team & Org Development
I’ll help you plan and hire to your team structure and optimize your current team's performance. And when you need to make a hire, I’ll help you create the ideal job specifications and recruit for the role from my extensive network.
Branding & PR
Too often, brands can’t articulate and rally around a brand vision that truly reflects the value a company offers customers. Not any more—I’ll lock in on your brand's differentiators and drive your message to media and influencers.
Hi, I'm Andy
I'm Andy, a C-level marketing and ecommerce executive who's driven record-breaking growth for 20+ years at brands including Williams-Sonoma, Dell, Bass Pro Shops, NARS, and The Vitamin Shoppe.
I've scaled businesses from pre-revenue startups to $100M+ and grown established enterprises to more than to $2B. My work has earned "Multichannel Merchant of the Year" recognition and been featured on numerous listings of the top websites.
What business challenge can we solve together?
Your startup isn't taking flight
Your midsize business is mired in a downward cycle
Your large enterprise is losing customers and sales momentum
Having successfully tackled each of these scenarios on multiple occasions, I have the background, skills, and network to get your business humming.
