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Services
I offer a variety of services, tailored to your needs. Once I know more about your business I'll propose a customized, cost efficient, and effective approach to growing your business.
Fractional & Interim Leadership
Electrify your digital and marketing efforts with my expert help, whether as a leader or reinforcing your current team. You’ll be surprised how fractional resources can often be the smarter and more cost-effective choice than hiring a full-time employee.
AI & Marketing Technology Strategy
Select and implement the right technology—AI tools, eCommerce platforms, and the marketing stackto drive growth and efficiency. Translate business goals into a practical roadmap built in partnership with IT, negotiate company-friendly vendor agreements, and optimize performance post-launch.
Content & Social Media
With social media, more doesn't always mean better. I will help you identify the channels and content that will engage your prospects and keep customers loyal, while looking for ways to connect with influencers and creators.
Growth/Performance Marketing
Attracting customer can be overwhelming in an ever-changing digital landscape. I'll survey the market, identify the right mix of acquisition channels and create a digital marketing plan to drive sales.
CX/UX Optimization & Website Development
A great place to start is a customer experience review of your website, mobile, and communications. I offer a menu of services that provide a summary of your current branding, the shopping and browsing experience, and a prioritized punch list of items that can have an immediate impact on conversion rates and sales.
Team & Org Development
I’ll help you plan and hire to your team structure and optimize your current team's performance. And when you need to make a hire, I’ll help you create the ideal job specifications and recruit for the role from my extensive network.
Branding & PR
Too often, brands can’t articulate and rally around a brand vision that truly reflects the value a company offers customers. Not any more—I’ll lock in on your brand's differentiators and drive your message to media and influencers.
Hi, I'm Andy
I'm Andy, a C-level marketing and ecommerce executive who's driven record-breaking growth for 20+ years at brands including Williams-Sonoma, Dell, Bass Pro Shops, NARS, and The Vitamin Shoppe.
I've scaled businesses from pre-revenue startups to $100M+ and grown established enterprises to more than to $2B. My work has earned "Multichannel Merchant of the Year" recognition and been featured on numerous listings of the top websites.
What business challenge can we solve together?
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Your startup isn't taking flight
Your midsize business is mired in a downward cycle
Your large enterprise is losing customers and sales momentum
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Having successfully tackled each of these scenarios on multiple occasions, I have the background, skills, and network to get your business humming.​​
